Let Valpak do the work for you!

For the past 40 years, the Valpak direct mail program has helped businesses attract new customers.

Here are some key facts about the Valpak audience:

• Homes that receive Valpak have a Higher Household Income and Home Value than the average U.S. household.

• Valpak households can be targeted by their Purchasing Habits.

• Valpak households can be targeted by Lifestyle.

• Valpak households can be targeted geographically by Neighborhood Trade Areas consisting of 10,000 homes.

That’s why our company’s vision statement is:
“When people think of value, they think of Valpak”
To get started, all it takes is 30 minutes of your time.

How Valpak generates results:

1. The blue Valpak envelope gets opened

   People across the United States open the familiar Valpak envelope looking for valuable offers. When you advertise with Valpak, your business will be included with these offers, helping you drive new customers.

2. Offers can be targeted to your consumers

   Whether you have one or multiple locations, we can target customers by income, lifestyle and spending habits. Just tell us who your customer is and Valpak will find them for you!

3. Results you can see

   Make advertising tracking easy! Use Valpak's turnkey call tracking service to track the number of new customers you've brought in.

4. New customers month after month

   Valpak advertisers see new customer activity for months after our mailings arrive.

5. Valpak.com

   Thousands of people visit our web site every day where they can find your company's information.

Compare Valpak vs.
Traditional Direct Mail

	Traditional Direct Mail	Valpak
Copy	Find a copywriter.	Included
Design	Hire a qualified graphics designer.	Included
Mailing List	Do list research. Typically 5 to 20 cents per name for one time usage.	Included
Printing	Find a printer and negotiate printing cost.	Included
Postage	Varies by mailing. Usually 18 cents or more.	Included

Costs 90% Less Than
Traditional Direct Mail

	Traditional Direct Mail	Valpak
Setup Fees	Several thousand dollars in design and copy fees.	NONE
Mailing Costs	22 cents per home (minimum) to get your message in the mail.	Usually less than 4 cents per home.
Results	Will your recipients read your mail piece?	YES...and we can include our Call tracking services that allows advertisers to track their Valpak results and other media.